Discover best in class Creative Solutions campaigns that capture the imagination, build real-life engagement and drive innovation within OOH. Dynamic Digital and Wrap | October 2020. We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. UV Index Forecast. Ii. It requires no technical expertise and is used by everyone from advertisers and production companies to creative and media agencies. AN ADDITIONAL 8% SALES UPLIFT DURING A CAMPAIGN BY USING CONTEXTUAL ANIMATED COPY ON DIGITAL SCREENS, Source: Nielsen, data for standard FMCG product campaign on a digital proximity network, UK. JCDecaux Dubai is a leading OOH Advertising player in the Middle East market since 2008, handing exclusive and long-term advertising contracts thanks to a … ... More Dynamic. JCDecaux is the world’s largest Out-of-Home advertising company, reaching relevant audiences in over 80 countries. JCDecaux Abu Dhabi enables digital campaigns that drive a greater engagement with the audience and return on investment by delivering content that is contextually relevant for the brand, place, time, environment and consumer. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Driving E-Commerce by Influencing the Active Consumer Mindset through Dynamic OOH, Trends in OOH: Why Live Content builds Genuine Connections, The challenge of reaching Young Travellers: Tourism & OOH, Best Creative Campaigns of November: Dynamic content, bonding with strangers and chocolate treats, Best of September Creative Solutions: Free Lunch, Zombies and Pizzas, This Just In: OOH gets personal with Mini drivers, Under the magnifying glass: The benefits of display digital advertising (Part II), Under the magnifying glass: The benefits of display digital advertising (Part I), Innovation in thermally sensitive digital screens. With over 50 years in operations, JCDecaux provides cutting edge outdoor advertising solutions and Sustainable Development projects across the world. Iii. A user can log in to upload, modify, preview and deploy creatives directly onto the screens. Iii. With our partners and stakeholders, we create socially-impactful programs that are self-sustainable and that generate revenue for civic needs. The campaign uses JCDecaux Dynamic’s SmartContent system which allows Conde Nast Traveller to update their content to the screens in real time and target content based on Heathrow's flight information system data. ‘Connected’ is a targeted insight tool for brands and agencies to find out more about hard-to-reach audiences to help deliver high-impact campaigns. Dynamic ads optimise the targeting, relevance and delivery of DOOH campaigns. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. This CMS is web-based and is accessible anywhere at all times. OLD EL PASO | DYNAMIC LARGE FORMAT | SEPTEMBER 2020. JCDecaux France acquires Abri Services Media, street furniture specialist in France’s Grand-Ouest region Paris, December 15 th, 2020 – JCDecaux … You can also use different dynamic content*, such as weather information, UV index predictions, etc. Weather forecast. JCDecaux is committed to making optimised creative delivery simple and accessible, no matter the campaign size or budget. * JCDecaux Transport provides the following dynamic content: i. About JCDecaux Grace Lake JCDecaux Grace Lake is the Nigerian Subsidiary for JCDecaux, the No. Contextually relevant content for all digital campaigns. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. REA GROUP | CROSS-FORMAT BRANDING | AUGUST 2020 ... Add to selection. to enrich your advertising content. Managing ad creatives with the SmartContent CMS (Content Management System) allows advertisers to integrate existing data feeds or input data manually to optimise their content across their media buy. Add to selection. 7-Eleven and AFAJCDecaux in Denmark create a smart content campaign that responds to live data on weather and time of day. 1 Outdoor advertising company in the world. For example, combine a social media campaign with outdoor media. Digitisation and new possibilities in data integration have opened doors to creative and contextual executions that transform brands from advertisers into social participants. Put social media elements, such as a hashtag, work for you - make the consumer react directly on the streets in real-time. The young Gen-Y and Gen-Z, who have grown up with the internet and technology often have unique values and priorities when it comes to Travel. You can also use different dynamic content*, such as weather information, UV index predictions, etc. A file is created to ‘read’ a data feed allowing visual changes in accordance to the information provided. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands. Dynamic digital technology allows for immediate, scalable and reactive content delivery. JCDecaux’s Creative Solutions and Data Analytics teams can help you establish the best way to bring dynamic possibilities to life for your brand. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative. From exciting brand launches to awareness campaigns, we take marketing objectives from concepts to cutting edge, innovative realities. The digital evolution has empowered smartphone users to shop online whenever they choose, whether on holiday or on the train travelling home from work. Dubai. Find out more and change your cookies settings. Brands connected to the world. 4 different Gore-tex videos were uploaded depicting different weather conditions. ... just outside Stockholm, JCDecaux Sweden carried an advertisement on one of their bus shelters to promote the Adobe Creative Days seminar.People waiting for their bus could see the advertisement in the bus shelter being manipulated No matter the scale or budget, SmartContent makes the optimisation of creatives simple and accessible for all digital campaigns. Our OOH solutions are backed by data, making our media measurable and dynamic while connecting brands to the right audience. Whether utilising targeted networks or dynamic content, JCDecaux helps to adapt brand messaging to time and location throughout this journey, creating connections and building a deeper consumer-brand relationship. Stella Artois created the ultimate Virtual Reality experience for tennis and beer fans as it invited audiences in London Waterloo to ‘Fly Like Rufus’ in an experiential campaign with JCDecaux. to enrich your advertising content. From increasing awareness and engagement to delivering targeted, dynamic content, JCDecaux Abu Dhabi offers innovative ways to bring brands and their key audiences closer together, building relationships and driving conversations. From the latest sports updates to the live streaming of a fashion show or social media contest, dynamic digital campaigns offer stronger … UV Index Forecast. OUR CONCESSIONS. JCDecaux Group 7,750 views. Discover best in class Creative Solutions campaigns, Sign up for the latest global OOH news and insights. If advertiser has specific content requirements, JCDecaux Transport can provide relevant technical assistance. 7-Eleven Dynamic Content campaign responds to time and weather ... New digital network in Sydney shows Dynamic contextualised content | JCDecaux Australia - Duration: 1:23. SmartContent simplifies digital campaign delivery to create dynamic, highly-targeted ads. Smart JCDecaux Dynamic solutions are used in more than 15 countries around the world. Enter "AD2GO" in promo code to … JCDecaux Creative Solutions pushes the boundaries and challenges the conventions of Out-of-Home advertising, transforming innovative concepts into on-street reality. JCDecaux is dedicated to creating bespoke outdoor solutions and continuing to add new dimensions to out-of-home communications. JCDecaux is at the forefront of building better cities and airports, providing solutions to public transportation riders and pedestrians. Data-driven, agile decision-making is central to effective brand communication and increased ROI among all advertiser sectors and campaign sizes. Have a browse here, get inspired and discover some of our favourites including the winning Campaign of... As part of its “Not Normal” campaign, Mini has decided to give its clients a special treat by taking full advantage of the solutions brought by the Cromwell Road Digital Gateway . Add to selection. Max Eburne, Chief Commercial Officer, JCDecaux said: “Few things go as well together as music and driving and the ‘Now Playing’ campaign provided an ideal opportunity to showcase digital outdoor advertising technology combined with live … JCDecaux is at the forefront of this change with cutting-edge digital innovative solutions that make us leaders in this field. JCDecaux has unveiled ‘Connected’, a new community of three audience panels that delivers unique insights across JCDecaux’s rail, roadside and retail portfolios. The best OOH Creative Solutions around the world in November featured dynamic and personal content from brands. Find out more and change your cookies settings. Countdown. Discover best in class Creative Solutions campaigns, Sign up for the latest global OOH news and insights. Screens with a temperature sensor that display a creative according to the weather are a perfect way to have a pertinent communication targeting a key audience.Earlier this year, JCDecaux France and La Redoute conducted an Innovate campaign on digital... By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Countdown. In Macau, the Company has been operating the Street Furniture Advertising since 2001. After the enquiry submission is completed, we will contact you to confirm the enquiry details as soon as possible. Optimise targeting, relevance and delivery of digital out-of-home campaigns to deepen audience engagement Should you have any questions, please contact us at ad2go@jcdecaux… Advertisers can effectively embrace the rise of mobile commerce by engaging the active minds of consumers... Streaming content has emerged as a big trend in OOH. JCDecaux SAMPLING AND EXPERIENTIAL. SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. JCDecaux is committed to making optimised creative delivery simple and accessible, no matter the campaign size or budget. It is now widely recognised that digital has become a bigger part of the display out of home advertising industry  thanks to the many possibilities that this technology brings, both to the medium and the advertisers.In the UK, digital revenues for Q1 2013... To promote Benadryl’s hay fever drug, JCDecaux UK conducted a campaign on Digital screens in London with pollen-sensitive information. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world. JCDecaux Abu Dhabi. Dynamic OOH campaigns offer an effective avenue for brands seeking more ways to enhance interactions with target audiences. JCDecaux Dynamic integrated a standard weather data feed into the SmartContent CMS (content management system), and set up some rules. In Hong Kong, JCDecaux Cityscape operates Bus Shelter Advertising since 1993, Tramcar Advertising for more than 10 years and awarded Bus Body concessions of New World First Bus and Citybus since 2015. If advertiser has specific content requirements, JCDecaux Transport can provide relevant technical assistance. Dynamic campaigns deliver digital content that is contextually relevant for the brand, place, time, environment and consumer. SmartContent is the Content Marketing System (CMS) created especially for the delivery of contextual creative in DOOH. From increasing awareness and engagement to delivering targeted, dynamic content, JCDecaux Abu Dhabi offers innovative ways to bring brands and their key audiences closer together, building relationships and driving conversations Our presence go bottom JCDecaux and SCA partnered with media agency Wavemaker to create the campaign seen by millions of commuters throughout April and May 2019. Weather forecast. dynamic content. The Conde Nast Traveller content is displayed at the Gates and gives passengers travel tips for the destination of their flight. JCDecaux LARGE FORMAT DIGITAL Intelligent messaging Dynamic content, provided by JCDecaux’s digital creative hub "JCDecaux Dynamic“, offers brands new and exciting opportunities to reach their target audience through contextually aware advertising messages adapted to the time of day, the type of audience, the weather conditions or real time feeds linked to a multiple number of visuals. Enter "AD2GO" in promo code to … The creative must be designed with multiple outcomes to reflect the changes in the data feed. presence at the right place Dynamic content brings a deeper engagement with the audience and allows for data-driven decision making Share on While Out-of-Home is a mass media by excellence, the increasing popularity of digital out-of-home has added several targeting possibilities through dynamic campaigns. Here you'll find updates on all things JCDecaux. The technical innovation, provided by JCDecaux’s digital creative hub “JCDecaux Dynamic” offers brands new opportunities to reach their target audience through contextually aware advertising and innovative creative, these messages are adapted to the time of day, the type of audience, the weather conditions or real-time feeds linked to multiple visuals. JCDecaux DIGITAL BILLBOARDS. Complex Dynamic Bespoke file built in accordance with the client’s specifications calling upon external data feed/tailored creative. Program design * JCDecaux Transport provides the following dynamic content: i. Find out more and change your cookies settings. Find out more and change your cookies settings. Creating content dynamically brings advertisers a deeper engagement with their audience, increasing awareness, recall and perception. Ii. A key strength of OOH is its presence at key touchpoints of a consumer journey. Branding | AUGUST 2020... add to selection calling upon external data creative. 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